Behind THE BULLDOG
THE STORY OF MOXIE
Tenacious, resolute and courageous
After an extensive branding and design exercise, CPRS revealed our bulldog mascot, Moxie, in 2019. Moxie reflects our unique attributes, including “Tenacity, Focus, Dogged-Determination, Energy, Courageousness, Forward Thinking, Fearlessness, Pride, Distinction, Uniqueness, Engaging, and Memorable.” Moxie uses her bulldog traits to find lost dollars in the couch, under mattresses and in other hidden places. Like Moxie, CPRS review teams are curious, tenacious, and adept at finding what they seek.
TENACITY PAYS
“Our goal was to create a strong brand that is distinct to CPRS, said Rick Beck, Chief Executive Officer, CPRS. “It was important to demonstrate our strengths yet show a little playfulness. That’s what makes CPRS unique.”
Why Tenacity? Tenacity stands out – Tenacity captures our dogged determination to serve our clients. That said, our tagline became ‘Tenacity Pays.’
Unlike some firms, we’re in it with you. From the moment you partner with us, we’re committed to making sure you have the support you and your team need throughout the financial review process. And the people you meet – the people with the expertise – are the people who are ready to roll up their sleeves and work with your team to find the answers.
We think of bulldogs as tireless and tenacious, and a lot like CPRS.
